CLIENT: C&A EUROPE
DATE: APRIL, 2015
We created a platform together with C&A to showcase their latest seasons collection. Starting with a brand identity, we designed a pop up collection room in Paris housing different divisions of the brand to present to journalist and bloggers.
The event was the first of its kind for the brand and generated a lot of energy internally and externally, including features in Elle magazine, Grazia and Italian Vogue. C&A believes that the space design really helps in increase the quality perception of the brand.