CLIENT: C&A EUROPE
DATE: Ongoing, since 2013
We are responsible to set and guide the creative direction of C&A, the value retailer brand. We work with their internal teams to influence all touch points in design, branding, retail and communications.
Working closely with the Head of Brand, we help to evolve C&A from a transactional retailer to a love mark. This resulted in an improved brand perception and increase in traffic and sales both in stores and online.