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PROJECT DETAILS

CLIENT: G-STAR RAW

DATE: FEBRUARY 2013

AWARDS: D&AD

AWARDS: FWA

AWARDS: CANNES

CREATIVE

Working closely with the internal creative team, we developed a 360 campaign to show the origins of Raw and the unlimited possibilities of denim. 

RESULT
The idea delivered huge exposure for the brand including winning bronze in Cannes, FWA Awards as well as D&AD. Furthermore it enhanced the image of G-Star Raw in the industry as market leader. The campaign had 2 million views in the first week.