Loading...
PROJECT DETAILS

CLIENT: G-STAR RAW

DATE: 2013

CREATIVE

We created a new identity for the womens category for G-Star Raw. The challenge was to portray a strong independent woman befitting of G-Star Raw yet having its own sexy image. The key visual was 2 womens legs creating a W, for Womens.

RESULT
We launched the identity during Womens Night on Amsterdam fashion week. It received great responses and the client congratulated us for crack a brief that many have failed in years prior.