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PROJECT DETAILS

CLIENT: INFINITI MOTORS

DATE: 2011

CREATIVE

We created a global identity and campaign for the Japanese luxury car brand. It included a Global TVC ‘Since Now’, Brand Identity, above the line campaigns and events, as well as the partnership branding with Red Bull racings for Formula One.

RESULT

This resulted in unifying the brand’s global design expression; which was significant considering the fragmented maturity stage, and made them a global player with a single voice and vision.