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PROJECT DETAILS

CLIENT: NIKE

DATE: JANUARY, 2010

CREATIVE

As the Global Creative Director of Nike at the time, we led the global campaign to launch the collaboration of Nike and the Red Foundation. Starting with a press event in Niketown London with Bono, Nike CEO and high profile athletes.

RESULT

The idea sparked a chain reaction for NIke’s efforts to support aids research and medication world wide via the Red foundation. It also created a distinctive identity and platform to deliver the message globally.