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PROJECT DETAILS

CLIENT: ASICS EMEA

DATE: MARCH 2018

CREATIVE

Superlarge was the lead agency for the European launch of the I MOVE ME integrated brand campaign. An 11 week campaign, featuring inspirational content stories of 9 ‘Movement Ambassadors’ tailored to each platform. Facebook, Instagram Snapchat and Spotify will publish uniquely tailored content all targeted at different demographics.

RESULT

The segmented campaign will run across 13 markets in EMEA, with over 1000 items of curated content allowing ASICS to reach over 400m people. ASICS aims through the content to connect with its core audience of runners, performance athletes and inspire a new generation of movers to join the brand. We are excited to be able to drive the creative strategy and develop this brand campaign and delivering inspiring stories.