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PROJECT DETAILS

CLIENT: W AMSTERDAM PREMIERE PARTY

DATE: OCTOBER 2015

CREATIVE

For the launch of W Amsterdam's Premiere event, we were responsible for the overall event concept: REMIXXX. Inspired by Amsterdam's supremacy in electronic music and W's passion to mix Fashion, Design and Music; the concept represented the creative melting pot of the creative energectic city of Amsterdam. XXX is the city crest of Amsterdam and also gave an attitude to the event.The theme was carried throughout the event with exotic guided tours, surprise room parties, leading all the way to dance floors on the roof top pool area. The concept REMIXXX influenced everything from the invite, music selection, cocktails, food and all the performances.

RESULT
Together with the event agency - Treat, we created a A list VIP party featuring Doutzen Kroes, Boris Becker, Ruud Gullit and many more star studded guests. It also featured DJ Sunnery James & Ryan Marciano. Special guest Tinie Tempah brought the party late into the night.

We’re really proud of both the work, and the response, to help launch W Hotel Amsterdam.