To elevate the ASICS SportStyle presence within Paris’ iconic Citadium, we designed a highly versatile, modular retail concept that perfectly balances street culture with premium design. What started as a bespoke Parisian installation has now been extended to elevate SportStyle spaces globally.
By pairing the raw, structural elegance of pre-cast terrazzo with the warm, sustainable texture of agglomerated cork, we crafted a series of organic, flowing shapes that give the space an inviting, friendly, yet undeniably premium feel.
This tactile materiality is contrasted against sleek walls of anodized aluminum, finished with subtle, glossy metallic courtline decals—a clean, sophisticated nod to the brand’s deep athletic heritage.
The resulting fluid, interlocking modules allow the environment to constantly evolve, seamlessly adapting to any product launch or layout.
