In the campaign films and social content, our movement ambassadors reveal their unique stories and the reason behind their motivation to move. Susie Chan, for example turned her life around from being a single mother who hated her job / life to touring the world as an ultra marathoner.
Sheep farmer Dewi Griffiths picked up running while working in his family farm. He was convinced that the tough physical farm life can help him to be a better runner. In 2017, he ran his first marathon ever and became the 5th fastest finisher in Frankfurt.
Novak Djokovic fell out of the top 10 tennis ranking due to his elbow surgery. It looked unlikely that he would come back to top form but his self believe and motivation from humble beginnings made for an inspirational comeback to the world No.1.
All these rich and truly human stories make up an 11 week content stream for the I MOVE ME campaign.