Following a successful SportStyle collaboration, ASICS and A.P.C. elevated their partnership with a full head-to-toe collection—blending performance and lifestyle with a tennis performance range and an off-court capsule. We were commissioned to bring both brand’s shared vision of minimal elegance to life across branded environments and retail spaces.
To anchor the concept, we created bespoke blue tennis balls featuring a co-branded logo—fusing the ASICS spiral into the “A” of A.P.C. These became the foundation of the retail design language.
The retail experience showcased campaign imagery featuring both ASICS tennis athletes and casual players, reinforcing the duality of sport and style. We also integrated elements from the Japanese-influenced design system we previously developed for ASICS: silver-ratio proportions, minimalist bamboo surfaces, and softly illuminated pedestals inspired by traditional Japanese lanterns—delivering a calm, refined, and distinctly modern atmosphere.
