Buddha to Buddha
retail concept

Buddha to Buddha, the luxury jewelry brand, entrusted us with the challenge of creating a new retail concept aligned with their transformative ‘Rebirth’ strategy. This new direction needed to signal a shift in brand image, offering a scalable and modular design suitable for a global rollout.

Our approach focused on placing the consumer at the heart of the experience while positioning the sales associate as a storyteller. By incorporating a ritualistic sales method, we sought to foster desire and elevate storytelling, seamlessly blending product discovery with an immersive brand narrative. The design strategically alternates between concealing and revealing, delivering a curated and premium customer experience.