Columbia Carnaby Street Flagship Store

Retail Brand Experience

Superlarge was commissioned to design branded spaces within the Carnaby Street Flagship Store, London. The aim was to creatively elevate certain parts of the store to bring energy and creativity with a European point of view. Leveraging on the strong DNA but injecting some local relevance through design and special elements.


The main purpose of the flagship is to have a brand presence and an opportunity to introduce Columbia to a UK and European context. It is also a chance to modernize the brand image as well as introduce a more urban lifestyle aspect of the collection which is applicable to cities like London. Furthermore, it is also a way to engage in the local community by telling them about the partnership with UK’s National Parks.