Too cool for school

The ‘Back to school’ period is a key moment in the retail calendar. Nike commissioned us to create a seasonal campaign for this collection featuring the coolest kids in town. Our narrative was based on capturing the in-between transit moments from and to school with an urban vibe. We started with casting individuals that had unique characters that fitted together as a collective. Then we worked together with our stylist to mix and match the products to create a distinct look for them. Our main aim of the shoot was to capture an authentic attitude and style of youth culture featuring amazing Nike products.