Making new moves

Fall is the time to keep that summer momentum, keep moving and don’t let the oncoming weather stop you. It’s also time to get geared up ready to get back to school. Superlarge were asked to use these narratives across multiple cross-category stories -through running, training and lifestyle. The latest kicks and the look to go with it, and everything you need to keep yourself moving. We took the project from concept to production and post, ready for execution across all digital channels, social media and retail.