ASICS SS19 Gel-Nimbus™21 Global Integrated Campaign
Running on clouds
GEL-Nimbus is one of the most important running shoe franchise for ASICS. And for the 21st version of this shoe, we were commissioned to create a global integrated campaign that included; above-the-line advertising including TV and online channels, retail campaigns for all stores, OOH digital billboards, digital assets for dot.com and social media, as well as editorial content for performance tips online. ‘Nimbus’ means ‘Clouds’ in Latin, and this metaphor was creatively used to express the superior comfort and cushioning of the shoe for running long distances.