Creative
The ASICS Celebration of Sport collection, created for the Paris 2024 games, pays tribute to the city’s vibrancy and the spirit of global competition.
The collection prominently features signal yellow, symbolizing Paris, the city of light, and integrates flame patterns as a homage to the event’s iconic flame. In this campaign we center on these symbolic elements, transforming the intricate details of the shoes into a dynamic graphic language. By blending fine line art with 3D extruded shapes, the visuals capture the energy and motion inherent in sport, while celebrating the bright, fiery passion that drives athletes to excel on the world stage.
