ASICS Gel-Nimbus™ 25 Retail Campaign


ASICS stands for sound mind and sound body and believe that movement leads to an uplifted mind.
To launch their latest running innovation Gel-Nimbus 25™, we were commissioned to create the global retail design for all their stores.
Scientifically proven to be the ‘most comfortable’ running shoe ever, we were inspired by the breakthrough Pure Gel technology, which led to the creation of a monumental version on the window.
We designed the entire retail experience from window, engage zone all the way to the footwear wall.