We were commissioned to work on a creative concept for the SOREL mall popup stores. We have designed a space that embraces a modern and refreshing aesthetic by utilizing mesh materials, creating a light and open atmosphere. To complement the robust and durable nature of SOREL footwear, we have incorporated elements of concrete and terrazzo, giving the store a contemporary and stylish appeal. This retail concept is now being successfully unveiled in popup stores across the globe. We were delighted to be entrusted with this project and to bring our expertise to the table.