Nike Golf SS18

A fresh new perspective from the ground up

Nike revitalised their approach towards golf by category changing products and messaging. We collaborated with their internal team to create a concept that featured their latest golf footwear innovation. Inspired by their new approach, we wanted to break convention of showing golf players putting on grass. Instead we created a fresh visual that was shot under the surface. The concept also brought more attention to hero the shoes, and the innovation on the sole.


To showcase the ‘floating on air’ effect, we created a rig that housed the photographer under a safety glass plate.
And through a variety of choreographed poses, we were able to create a very graphic yet dynamic key visual featuring top UK golfer Ross Fischer. The campaign ran in golf retail stores as well as outdoor advertising throughout Europe.
As part of the end-to-end ‘creative/ production/delivery’ project scope, we also delivered a range of content for social media including a stop-motion loop of Ross taking the perfect swing.