Nike Golf SS18
A fresh new perspective from the ground up
Nike revitalised their approach towards golf by category changing products and messaging. We collaborated with their internal team to create a concept that featured their latest golf footwear innovation. Inspired by their new approach, we wanted to break convention of showing golf players putting on grass. Instead we created a fresh visual that was shot under the surface. The concept also brought more attention to hero the shoes, and the innovation on the sole.