NIKE RED Global Launch

Lace Up Save Lives

As the former Global Creative Director at Nike, our founder / creative director had then the great opportunity to work on a project that was a game changer from a social impact point of view. The campaign had a simple singular idea that was executed consistent globally, which brought a lot of needed attention to this worthy cause. This project was a great example of how a simple strong idea of selling laces for charity, can have great impact towards solving the Aids crisis globally. It also typified the breadth and complexity of project we enjoy taking on.

The idea sparked a chain reaction for Nike’s efforts to support aids research and medication world wide via the Red foundation. It also created a distinctive identity and platform to deliver the message globally.