MWS X PSG for FIFA Club World Cup

PSG House Los Angeles

As part of the FIFA Club World Cup competition in Los Angeles, PSG, the UEFA Champions League winner, was among the highly anticipated teams to participate. The club has a longstanding partnership with MatchWornShirt (MWS), an online auctioning platform for collectibles. As part of this partnership, PSG has provided MWS with the opportunity to create an engaging and interactive display at the PSG House, showcasing the company’s efforts to connect with fans and visitors alike. The display features worn and signed jerseys of PSG’s key players, allowing fans to immerse themselves in the club’s energy and culture. We were honored to be commissioned to design this activation display, which aims to generate excitement and foster a sense of connection among all PSG fans.

Creative

The iconic PSG House, nestled in the heart of Melrose Avenue, Los Angeles, boasts a prime location. We designed a slender yet tall unit, measuring 2 meters by 3 meters, with its high ceiling. This display served as a showcase of MatchWornShirt’s brand story and the auctioning process, captivating fans and collectors alike. An embedded screen narrated the journey from the pitch to the fortunate winner, accompanied by step-by-step process descriptions. The display was adorned with PSG colors and featured a Call-to-action on the side wall, complemented by the club jersey image. In the center, a backdrop light box illuminated the UEFA Champions League final celebration moment of Kvaratskhelia and Doué, two pivotal players for the team. Their worn and signed shirts were also on display, with a rotating mannequin bust positioned in front of the image. To enhance the interactive experience, individual QR codes were strategically placed, inviting visitors to register and potentially win these coveted shirts. The final touch was Fabricks – RFID authentication chips embedded within the see-through acrylic panel, allowing visitors to scan and verify the authenticity of the items.