Samsung Week 2022

Celebrating in style

For Samsung Week, we teamed up with Cheil Worldwide HQ in Seoul to create a global campaign for Samsung. Our task was to lead the concept and creative direction, guiding the animation agency Arcade Studio to develop the characters, and create the series of content for Digital Out of Home, Dot Com and Social. This exciting project allowed us to partner with various agencies to deliver a unique and impactful campaign for Samsung that captivated audiences worldwide.

Digital OOH

Lead agency: Cheil Worldwide
Character creation and animation: Arcade Studio