Creative
For the new Novablast™ 4 running shoe we were commissioned by ASICS to create their retail campaign. Packed with incredible bounce and unparalleled energy return, we encapsulated the essence of this innovative shoe by showcasing dynamic 3D foam particles, inspired by their groundbreaking Blast FF foam technology. From local stores to international markets, our globally rolled out campaign perfectly captured the excitement and resilience of this footwear. It was an absolute pleasure bringing this project to life.
