ASICS SS20 Olympic Sunrise Campaign
A New Dawn in Sports
In March 2020, ASICS announced 3 revolutionary new shoes to power and protect athletes – the METARACER™ advanced racing shoe for long distances, the METARISE™ volleyball shoe and the spikeless METASPRINT™ track shoe for elite sprinters. Like all ASICS innovations, they were designed to help athletes perform at their peak and protect them at the same time.
The three new shoes were announced in the Sunrise Red color scheme, which is a symbol of athletes’ hope, passion and dedication and celebrates the city of Tokyo.